Marketing News

Circana Predicts Robust Fragrance Sales for Holiday 2024

New launches and gift sets provide a variety of offerings to beauty shoppers.

With new fragrance launches and festive gift sets on shelves, the holiday season is in full swing, and the fragrance market is poised to shine bright. Holiday spirit is in the air – with consumer sentiment and intentions related to the holiday shopping season improved compared to the past two years, according to Circana’s annual 2024 U.S. Holiday Purchase Intentions Report. More people plan to buy more gifts, and more people also plan to self-gift, which are all behaviors that bode well for beau...

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